Michael Edwards launches Fragrances of the World 2011
Michael Edwards' Fragrances of the World 2011 is now available. 850 new fragrances have been added to the 27th annual edition of the guidebook. Over 8,000 fragrances are listed in the new edition, each classified by fragrance family.
Fragrances of the World includes selective, niche, masstige, mass market and direct sale fragrances available worldwide, cross-referenced by fragrance family, gender, brand and year of launch.
“It is the only reference to track the increasingly important niche segment with more than 900 fragrances from 60 niche houses classified in the 2011 edition,” said Michael. “This brings the total to more than 7,500 fragrances classified going back as far as 1985.
“Fragrances of the World generates sales for retailers. If a customer asks for a fragrance that is not stocked, a quick cross reference of the guidebook lets sales associates offer the perfect alternative based on the classification by fragrance families and fragrance groups. Essentially it takes the guesswork out of choosing a fragrance,” said Michael.
The 2011 edition features images of scent notes courtesy of Givaudan. "The photographs take us, visually speaking, to the core of raw materials,” explains Hugh Wilson, Givaudan’s Head of Marketing Fine Fragrance - Europe.
“The enigma of fine photography has always been to see familiar things in a new and exciting light. This has been our goal: to discover the inner beauty of natural ingredients; to surprise and delight through unexpected shapes, colours and textures. Like a butterfly in a garden, the camera delves into the soul of nature,” he said.
More information about the book is available at fragrancesoftheworld.com
. Michael Edwards is also now on twitter at @theperfumenose