I think it sounds extremely intriguing. I am a fan of well made gourmands, and to this date the most popcorn-ish fragragrance, Jeux de peau, belongs tightly to my top 20. I adore the smell of fresh popcorn, feeling good smelling like one, although at the same time it's easy for me to understand that not everyone wants to smell like that stuff, even if they liked the way it smells... :)
It is interesting to see how this newly graduated nose (Quentin Bisch) will turn this one out.
Love this video: http://vimeo.com/64878959