If fresh=soapy, and that seems to be a common usage, then check out Mugler Cologne, which is very soapy indeed and also has a couple of interesting other notes. Too soapy for me, but it seems to be very popular.
I'll second Geranium for Monsieur, which has some soap, albeit not as much, and also features a zingy green+anise+clove aroma. Really like this latter.
Some other soapies I've tried are Neroli Portofino and Eau de Guerlain.